BRAND IDENTITY | BOOK COVERS | LOGOS | PACKAGING | APPAREL | PRINT COLLATERAL | SOCIAL MEDIA
The Design Process
① CREATIVE BRIEF
The first step is to discuss the goals you wish to achieve for your brand. During this phase, I will email a contract and a project scope outlining what was discussed and what to expect by the end of our collaboration.
② RESEARCH
Once we confirm our collaboration, I'll send you a brief form to specify the mood, style, and other preferences for your project. This will help us create a mood board. I’ll then research competitors and your target audience based on this information to brainstorm solutions. Next, I'll sketch several ideas, referencing the mood board throughout. After numerous sketches, I'll select the top three design concepts and send them to you for feedback.
③ DESIGN
We can either move forward to the design process or go back to the drawing board to address any concerns not covered by the initial three concepts. Once we reach a final concept I further develop the design. This is where I start putting it all together through fonts, colors, and the finishing touches.
④ LAUNCH
Last, but not least, I email the necessary files required for you to send off to print or hit publish on Instagram!
Have any questions? Feel free to email me. Check out my work to see if I'm a good fit for your project.